Copywriting is rapidly gaining significance as the world moves towards online media as the most reliable source of information. Earlier, people preferred electronic or print media for information. Therefore, selling products using them was the only way to reach maximum audience. As the world is turning faster, online media offers a better source of information than the prior two. Along with writing a good copy, the electronic and print media requires other elements for making the product saleable. However, that is not the case with the online media. Writing a perfect sales copy can do the job for any online seller. Online copywriting is thus, emerging as a good career for those who have flair in writing. Small business owners who are setting up online stores need to do proper marketing of their products. Therefore, for this purpose they need to have a good and engaging copy to make their website and products attractive to the readers. Many times online sellers forget to under
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